Does Your Website Create a Positive Brand Impression?

As a government contractor, your potential customer’s first introductions to your company often come by visiting your website and the look and feel of your website can make or break that all important first impression. Whether you realize it or not, your website says a lot about your company and can create a lasting impression on clients and potential clients.

While there are more and more online users today than ever before and the look of a website is more important than ever before for creating a favorable brand impression, this isn’t a new concept.  in 2002, a Stanford University’s Web Credibility Project study found that users tended to assess a website’s credibility through the superficial aspects of the site. According to the study, the credibility of a company was often determined based on the overall design of the site, the layout, typography, fonts and colors. A website’s “look” mattered greatly to users when assessing credibility and 46.1% of people said that a website’s design was the number one item for determining the credibility of the company.

The same Stanford study found that the quality of a website’s design was important to users and contributed highly to the impression that users formed about not only the website, but also the company behind it.

Website Users Still Determine Credibility Based on Visual Impressions

A recent study by the Missouri University of Science and Technology found that it takes less than two-tenths of a second for a user to form an opinion about your brand when looking at your website. The study also found that it takes about 2.6 seconds for a user’s eyes to land on a part of a web page that most influences their first impression – the logo, navigational menu, search box, social networking links, the main image of the page, the written content, and the footer.

What does the design of your website say about your company?

As the internet itself has evolved over the years, so have users. Therefore, it is important to continually analyze your website to ensure that you are not only creating a positive and professional visual impression on your customers and potential customers, but also to ensure that you are displaying critical visual information in a way that enhances user experience.

First Impressions Count

Why not take some time today to really looked at your website? When reviewing your website, critically analyze the design and layout, and also the visual imagery used throughout your website. Remember that your website can make or break the first impression of your company and brand for potential customers. If your business website isn’t making a great first impression, it may be time for a redesign.

Ready to Make a Better Impression?

Contact us today and let’s get started!