Content Marketing is marketing that involves creating and sharing information in an effort to acquire & interact with customers.
Content Marketing is a marketing technique geared toward creating high quality, valuable information, often in the form of video, news, white papers, e-books, infographics, case studies, how-to guides, and photos, to attract, acquire, attain, and retain customers and to drive consumer action. As with many other types of online and social marketing strategies, creating a rapport with your audience is key to content marketing.
The most successful content marketing pieces are well written, informative, engaging and ‘speak’ to their audience. And, to be successful, the content should be short & concise, properly optimized for search engines, and easily shareable
Content marketing not only educates and informs potential buyers, but it also enhances brand recognition and helps to create loyalty. It allows business owners, managers and marketing and sales departments to communicate with customers and create relationships without direct selling.